7-Eleven Kyoto Uji Premium Tea

As part of its premium line of private brand products 7-Eleven has introduced a limited edition Kyoto Uji Gyokuro (京都宇治玉露) in attractive gold packaging. Gyokuro tea is a variety of Japanese tea where a special process keeps the level of amino acids (acid taste) and catechins (bitter taste) low, thus providing a tea with fewer off flavors. This product sells at a premium as compared with other teas while only containing 400 ml (not the more common 500 ml).

http://www.sej.co.jp/products/gyokuro1208.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.