Meiji's popular Karl snack held a contest to determine which flavors to bring back. The winner was a flavor from 1999 - shrimp butter soy sauce flavor - with over 121,000 votes. Meiji Karl is one of the big brands in Japan that can get people excited over new flavors and offerings limited to specific towns or regions of Japan. 明治 カール
http://www.meiji.co.jp/sweets/snack/karl/
Photo is a web capture for explanatory purposes, copyright belongs to the company.