This is some serious convenience store shelf space for one company's probiotic drink yogurts. Only the product on the left carries an approved health claim (FOSHU), the others contain probiotic strains that have been associated with health benefits, but no claims on the labels.
From left to right:
Meiji Bulgaria Drink Yogurt 明治ブルガリアヨーグルト (intestinal condition health claim)
Meiji PA-3 Drink Yogurt (strain associated with lower purine levels)
Meiji LG21 Drink Yogurt Low-Sugar Low-Calorie (strain associated with lower H. pylori levels)
Meiji LG21 Drink Yogurt (strain associated with lower H. pylori levels)
Meiji R-1 Drink Yogurt Low-Sugar Low-Calorie (strain associated with improved immune function)
Meiji R-1 Drink Yogurt (strain associated with improved immune function)
http://www.meiji.co.jp