There are two articles about Seven Eleven and katsuo (bonito) containing products.
In one, Seven Eleven will be introducing a new selection of katsuo containing foods, which contain katsuo which have not been caught using net fishing off the coast of Ibaragi Prefecture - this is said to reduce scarring. Katsuo shavings are frequently used in Japanese cooking.
In the other, new flavoring including katsuo is announced for Seven Eleven oden. The oden in the picture really does look good, doesn't it?