Meiji Sanrio Campaign Collaboration

Meiji and Sanrio (the Hello Kitty company) are collaborating on a campaign where Sanrio characters appear on various chocolate and confectionery products, and there is a daily giveaway of Sanrio branded goods via the internet. Not a big follower of Sanrio, but this promotion focuses on four groups of Sanrio characters: Shingancrimson, Plasmagica Yogulemons, and Maple Beat Punch. The first two of these are anime bands that actually appear on TV and release singles and the second two are anime bands formed from members of the Sanrio character stable. Just to be clear, these are animated singing groups created and I assume owned by Sanrio. It is easy to look up the current group of cute young girls who actually do the singing, but I assume they can be rotated in and out as necessary. As you might know, Japan pioneered the concept of completely animated pop groups starting with Hatsune Miku in 2007.

For this campaign, purchase does not appear to be necessary. People can submit entries up to once a day to be eligible for the daily prizes which consist of Sanrio anime band branded QUO digital money cards and waterproof smartphone neck straps.

Key Words: Meiji, Sanrio, Shingancrimsonz, Plasmagica, Yogulemons, Maple Beat Punch, Hatsune Miku, Japan, chocolate, confectionery 明治 サンリオ プラズマジカ シンガンクリムゾンズ ヨーグレモンズ メープルビートパンチ 日本 チョコ 菓子 初音ミク

Photo is a web capture for explanatory purposes, copyright belongs to the company.