2014-02-14

McDonald's Beams Design Bags

McDonald's and BEAMS Design collaborated on bags as part of a giveaway to coincide with the American Vintage special burger offerings. The bag shown fits in with the 70's theme of the second round of the campaign.

Cards with serial numbers will are given to people who order the "Hot and Groovy" sets and the first 11,000 who respond get a bag.

http://www.mcdonalds.co.jp/campaign/americanvintage/campaign02/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Suntory Jokki Nama Beer

Suntory has renewed its 3rd category Jokki Nama Beer. They have test data showing low off-tastes and low objectionable after-taste. However the more interesting claim is for low purine content. They claim 0.0 to 0.9 mg per 100 ml, in contrast to regular beer which contains between 9 and 11 mg per 100 ml. Since purines in beer have been strongly associated with the occurrence of gout, many people are trying to still enjoy beer without the increased risk of gout. If so, Suntory says this is the beer for you.

http://www.suntory.co.jp/beer/jug-nama/product/index.html
chart of purine contests of various beers
http://products.suntory.co.jp/beer/ingredient.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.