Morinaga has introduced Japan's first Greek-style yogurt. Their take on Greek yogurt differs as it is being marketed as a premium yogurt in personal 80 gram cups with a packet of honey on top. The product information goes something like "not only for health and beauty, Greek yogurt is among the most delicious of yogurts". Most of the emphasis in the copy is about how concentrated the yogurt is (3 times that of ordinary yogurt), the product is placed along side probiotic yogurts, and it is priced at a premium, 180 yen.
Aside from the taste, the appeal of Greek yogurt is the high protein content - thus making it attractive to people who watch their carbohydrates. Unfortunately, the added honey defeats that purpose, but I like the upside down spoon photo.
http://partheno-gy.jp/about/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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