Suntory overtakes Sapporo to become No 3

It appears that Suntory has overtaken Sapporo in the most recent sales figures. Asahi and Kirin are the clear No 1 and No 2, but Sapporo has been slipping in recent years, while Suntory has been gaining.

Suntory actually taking No 3 might be a bit premature, because they held off on price increases following the last price hike in wheat prices. Sapporo plans to make up for the lost sales once Suntory brings its prices in line with other producers.