We tried a new local beer (地ビール) last night - Coedo. It was on sale at the local supermarket and it was not as outrageous price of some local beers. We tried both varieties pictured here. They both had a taste closer to European beers than most major Japanese brands. Labeled "Premium All Malt Beer" and treated with low temperature pasteurization, they had the taste of live yeast.
I checked out the website and it really is gorgeous, if not informative. Looks like they spent a lot of money on it.