Lion Tomato Vinegar

Lion is a company largely associated with household goods like cleaning solutions and toothbrushes, as well as pharmaceuticals. However they also sell functional foods. This link was advertised on Facebook and the product is sold via mail order - tomato vinegar. Vinegars of various sorts are popular in Japan and are generally considered to be healthful. Lion claims that after research on various vinegar varieties, they determined tomato vinegar to be superior due to elevated and optimal levels of 1) potassium, 2) glutamic acid, 3) aspartic acid and 4) GABA. It has been approved by the Japanese government for a FOSHU claim for lowering high blood pressure.

http://www.lionshop.jp/lp/TATR-3E980/?cid=51129

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Nisshin Olympic Sponsor

Nisshin is an official Japan Olympic Committee Sponsor.

http://nishikori.nissinfoods.jp/product/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Yahoo Whale Meat Sales (more)‏

More from the same site I described yesterday. As you can see, various ways of preparing and eating whale meat are shown: sashimi, tartare, grilled, sauteed with vegetables, etc.

Price on Yahoo Japan 9,980 yen/5 kg (via cool shipping).

http://store.shopping.yahoo.co.jp/kuidaoreichiba/2011110312.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Essel Cup Travel Giveaway

To promote Meiji Essel cup ice cream, Meiji is giving away JPB travel vouchers (100,000 yen in vouchers to 10 people plus lesser prizes. Entry is by proof of purchase and postcard.

The campaign is called gattsuri seishun (ガッツリ青春), which roughly means "plentiful youth". The meaning is not completely clear until you read an explanation elsewhere which instructs "eat a lot of Essel to get many (ガッツリ) travel vouchers for a 'youth vacation' (青春旅行)" as the campaign is obviously aimed at school girls. Gattsuri does not appear in all dictionaries, is said to be most commonly used in Hokkaido, and is most commonly used with food, but I think "plentiful youth" conveighs the meaning better than "eat a lot youth".

http://www.meiji.co.jp/sweets/icecream/essel/closed.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.