Meiji started selling VAAM 19 years ago. This ad stresses that the success of this product is not just the 17 amino acid mixture which is said to help endurance athletes perform better and regular people burn more fat, but is also due to the product's taste and drinkability. 明治 ヴァーム
http://www.meiji.co.jp/sports/vaam/
Photo is a web capture for explanatory purposes, copyright belongs to the company.