This is really interesting - Nestle is certainly thinking outside the box on this one. Pudding flavored KitKat chocolate which can be baked for extra flavor. They claim it is a new eating and aroma experience. Details on how they have changed it to make it bake-friendly are not given, but warnings on over-baking are emphasized. ネスレ キットカット
Photo is a web capture for explanatory purposes, copyright belongs to the company.