Meiji Tokachi Cheese European Tour Promotion

Meiji is holding a promotion to celebrate the 20th Anniversary of their Hokkaido Tokachi cheese. The promotion occurs for a full year and is broken into 4 month periods. The grand prize each four months is an 8 day trip for 2 to a country through which the 43rd parallel passes (Italy, Spain, France), just as the 43rd parallel passes through the Tokachi region of Hokkaido. Second place prizes are 3 day trips to Hokkaido. Entry is via postcard by answering a simple quiz.

http://www.meijitokachi.jp/20campaign/indexA.html 

Photo is a web capture for explanatory purposes, copyright belongs to the company.