Sapporo Hokkaido Premium‏

Sapporo will introduce Hokkaido Premium happoshu beer early next month. The product will use Hokkaido malt and Furano (富良野 also Hokkaido) region hops and is thus said to have a refreshing, umami-containing Hokkaido taste.

http://www.sapporobeer.jp/hokkaidopremium/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Asahi World Beer Lectures & Factory Tours‏

Asahi is holding free tours and lectures on beer history and world beers, including tastings, at several of its factories around Japan this coming weekend.

Hoegaarden, Leffe, Bass, Stella Artois and Lowenbrau go through Asahi in Japan.

http://www.asahibeer.co.jp/calendar/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Cassis-i Giveaway‏

Meiji is promoting its Cassis-i supplements (カシス or black currants) with a product giveaway. Cassis berries contain anthocyanins, polyphenols and beta-carotene. The black currents are from New Zealand and are advertised as containing much more anthocyanin goodness than black berries.

http://www.meiji.co.jp/health/cassis-i/cmp/120601_kukkiri/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Asahi Japan Gold‏

Asahi is introducing a new third category beer to help cheer on the Japanese Olympic team. Asahi is an Olympic partner, thus the Olympic mark, and they have incorporated English hops, Kent Golden, for use in this product. This is obviously because the Olympics are being held in London. The gold and the design on this can sure do look nice.

http://www.asahibeer.co.jp/japangold/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Kopan Lupicia Promotion‏

Meiji is holding a promotion with Lupicia (the French tea and tea shop brand) to promote Meiji Kopan bread crisps. Winners receive Kopan, Lupicia tea and jam sets.

Entry is by barcode affixed to a postcard.

http://www.meiji.co.jp/sweets/biscuit/copan/cmp/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.