Sapporo is holding a "Don't Look Away" campaign where you watch an internet movie about a devious woman (騙す女) and her husband. You then have to answer difficult questions about what you have just seen and the questions change so that the same set of questions rarely comes up. If you answer the questions correctly, you get a change at 1,122,00 yen (about 13 thousand dollars) or cans of Suntory Golden low calorie happoshu beer (金のオフ) and are encouraged to drink them as a couple.
The web page has questions like, "what is the wife's aim?" (妻の狙いは？) and "what is the husband's fate?"(夫の運命は？). The giveaway amount of money comes from "good couple" or "いいふうふ" which can be read as 1-1-2-2. A well known female actress, Hiromi Nagasaku (永作博美), plays the lead.
http://www.sapporobeer.jp/kinnooff/minogasenai/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Sapporo is promoting Beringer Rose Wine from California with a giveaway of cooking items and clothes aimed at young females. Winners are determined by scratch off seals on the bottles.
http://www.sapporobeer.jp/wine/beringer/girlscp/campaign.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
For Father's Day season, Suntory is holding a giveaway a chance at free samples of its high blood pressure reducing sesame barley tea (胡麻麦茶) to people who answer a simple quiz. This drink carries an authorized health claim, and middle-aged men are an obvious target for marketing. The timing of this promotion also coincides with the season when many people are watching their health extra closely in preparation for company physical check-ups, which are mandatory and focus on life-style disease related indicators such as high blood pressure.
http://www.suntory.co.jp/softdrink/gomamugicha/cp/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Meiji is cross promoting Meiji Bulgaria Yogurt (the best selling yogurt brand in Japan and a FOSHU product) with Meiji Amino Collagen (the best selling collagen supplement in Japan). In this "Beauty and Health" campaign mixing Amino Collagen supplement in with Bulgaria yogurt is promoted as one way to promote both beauty and health. Entry requires submission of a questionnaire and winners receive product coupons.
http://www.meiji.co.jp/health/amicolla/bikenshukan/cmp/120402_bikenshukan/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
