Sapporo is introducing a limited edition Ice Lager happoshu beer, which has higher alcohol content (7%) and has higher carbonation. It is called Ice Lager, because it is aged below zero Celsius to providing a product that goes down cool and smooth. The process is called Freezing Point Aging Process (氷点熟成製法).
http://www.sapporobeer.jp/icelager/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morinaga is promoting its Farm Sky Milk (まきばの空) brand with vouchers for photo sessions at Bruce Osborn Photography and QUO cards. Entry requires mailing in proof of purchase marks on a postcard.
http://www.morinagamilk.co.jp/products/brand/makiba/campaign/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
MOS Burger is selling for a limited time a Shiokoji Burger, developed in collaboration with the NTV TV show Sukkiri. The sandwich has a spicy sauce made from shiokoji (塩糀), prepared from salt and rice malt. Chinese yam is added for mouth feel and tomato and green soybeans are added for taste and color. This sandwich fits in with an image of slightly higher class fast food - slightly fresher and better tasting and slightly higher priced and time consuming (sandwiches are not prepared in advance).
http://www.mos.co.jp/cp/sukkiri/120524/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
FamilyMart and Yoshimoto Kogyo (the Osaka area entertainment company) are sponsoring a set of 25 factory tours in all major areas of Japan. This is one of the events held to commemorate 100 years of Yoshimoto Kogyo and most of the major food companies are participating. On 5 of the 25 bus tours, famous entertainers from the Yoshimoto Kogyo entertainment company will ride along with the winners and take the same tours. Getting products in convenience stores is a constant challenge for food companies. I am sure FamilyMart did not have to twist any arms to get cooperation from all the participants.
http://www.family.co.jp/campaign/factorytour2012/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
