Morinaga is holds an annual "Little Angel" children's challenge where 30 middle school children are flown to a deserted island between Kyushu and Okinawa to have a camping and outdoor adventure for 5 days. The little angel comes from the company logo which features a cherub.
http://www.morinaga.com/mujin2012/
Photo is a web capture for explanatory purposes, copyright belongs to the company.