Nestle KitKat Strawberry Cake Flavor

This limited edition KitKat flavor looks Western, but Japanese really love strawberry cakes.

http://d.nestle.jp/kitkat/limited/kk_mini_strawberrycake_confiture_13.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Kirin Mugi no Gochiso

With the bad economic times cutting into people's disposable income, so Japanese businessmen are - shockingly - eating and drinking more often at home. This offering from Kirin tries to play into this trend by promoting a beer which is good with meals. The English copy on the can pretty much tells it all "For your happy home. A delicious, malty brew brings smiles to your table." The Japanese product name 麦のごちそう translates loosely as "taking a meal with barley". It is also notable that even in English this is not called a beer, but instead a brew. That is because it is what I tend to call a 3rd category beer, which is no legally beer in Japan and is thus subject to a much reduced tax rate.

http://www.kirin.co.jp/brands/muginogochisou/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Big Chicken Rich Cheese

McDonald's will also begin selling a limited edition Big Chicken Rich Cheese sandwich today which in addition to a juicy chicken patty, features two thick slices of cheese (one cheddar, one gouda), lettuce, fried onion and Dijon mustard.

http://www.mcdonalds.co.jp/campaign/chicken/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Kikkoman Cousino-Macul Wine

Cousino-Macul Wine of Chile go through Kikkoman in Japan.

http://www.kikkoman.co.jp/wine/cousinomacul/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.