Suntory Yasahii Boss‏

Suntory has introduced a new version of its popular Boss canned coffee brand. This is called "Yasashii Boss" or "Nice Boss", but can also be read as meaning a mild tasting Boss brand coffee. The copy describes it as being perfect as an afterwork coffee. Once again playing on the double meaning, it says "depending not only on strength, this is the best Boss".

http://www.suntory.co.jp/softdrink/boss/lineup/mild.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.