FamilyMart and Yoshimoto Kogyo (the Osaka area entertainment company) are sponsoring a set of 25 factory tours in all major areas of Japan. This is one of the events held to commemorate 100 years of Yoshimoto Kogyo and most of the major food companies are participating. On 5 of the 25 bus tours, famous entertainers from the Yoshimoto Kogyo entertainment company will ride along with the winners and take the same tours. Getting products in convenience stores is a constant challenge for food companies. I am sure FamilyMart did not have to twist any arms to get cooperation from all the participants.
http://www.family.co.jp/campaign/factorytour2012/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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