Asahi Red Eye Giveaway‏

Asahi has introduced what it calls the world's first canned "red eye", which is a happoshu beer and tomato juice mix. It is only on sale for a limited time and only in convenience stores. They are also giving away 2 can sets to 300 members of their online web service.


The English on the label goes "Asahi Red Eye's silky flavor and refreshing aftertaste goes well with food." and "This product is made from selected tomatoes and alcoholic beverage brewed from finest malt." The Japanese goes "太陽の恵みたっぷり　トマトと麦のお酒" which roughly means "Full of goodness from the sun, a tomato and barley alcoholic beverage." This product contains 20% tomato juice.


I had not been aware that there was a drink called the "red eye", but a quick search clearly shows that to be the case. I bought a can and tried it. Interesting taste and not at all bad. It probably does go well with food. I cannot say I will buy it again, but applaud the effort on Asahi's part.

http://www.asahibeer.co.jp/redeye/cp/120529-120625/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.