Japan Olympic Committee World Sponsors

Olympic World Sponsors obvious include but are not specific to Japan. Not surprisingly, no Japanese food companies are among the world sponsors. The only food companies are US based: McDonald's, P&G, and Coca Cola. More interesting to me though is the fact that there is only one Japanese company, Panasonic. I suppose Panasonic sponsorship would exclude the other Japanese electronics companies, but if I were head of sponsorships, I would certainly want a major automobile company like Toyota on board.

http://www.joc.or.jp/about/partners/

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