Suntory Sesame Barley Tea for Dad Campaign‏

For Father's Day season, Suntory is holding a giveaway a chance at free samples of its high blood pressure reducing sesame barley tea (胡麻麦茶) to people who answer a simple quiz. This drink carries an authorized health claim, and middle-aged men are an obvious target for marketing. The timing of this promotion also coincides with the season when many people are watching their health extra closely in preparation for company physical check-ups, which are mandatory and focus on life-style disease related indicators such as high blood pressure.

http://www.suntory.co.jp/softdrink/gomamugicha/cp/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.