Sapporo Premium Alcohol Free Mugs‏

Sapporo is giving away 1,500 specially made Akitayaki (秋田焼) mugs to promote Sapporo Premium Alcohol Free beer brand. Japanese companies are finding alcohol free beers very profitable because they are not subject to the high taxes associated with alcohol, but are sold in the beer section of stores at a hefty premium. These tumblers are made by Takumi no Kura (匠の蔵), which has been making Akitayaki ceramics for over 400 years.

http://www.sapporobeer.jp/premiumalcoholfree/campaign_arita/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.