7-Eleven Ishi-chan Products

7-Eleven is promoting a line of rice and noodle products in collaboration with Hidehiko Ichizuka (石塚英彦), a comedian and now gormet of regional foods who is associated with the phrase "mau" まいう～ or "delicious". The promoted products display photos of Ishizuka or "Ishi-chan".

http://www.sej.co.jp/products/ishichan1207.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.