Suntory Premium Malt's Search‏

Suntory is doing something I am surprised more companies do not do themselves. You can use their website to search for the nearest pub, "izakata" (居酒屋) or restaurant serving Suntory Premium Malt's beer. Just as the name implies, this is Suntory's premium beer and they are in a struggle with Asahi, Kirin and Sapporo to get their beer in drinking establishments. It is common for only one Japanese beer maker's products to be sold in a specific izakaya, so getting your beer in there is matter of constant competition. Assuming people would make their choice of izakaya based on the availability of Suntory Premium Malt's, this search capability could prove mutually beneficial for all three parties (Suntory, the izakaya owners and customers).

http://gourmet.suntory.co.jp/find/s_search/sp__11ZESGG0508A/temp__premium/

Photo is a web capture for explanatory purposes, copyright belongs to the company.