Asahi is giving away special cooler tote bags designed by Masaharu Fukuyama (福山雅治) a popular Japanese singer-songwriter. One side of each bag shows a stylized photo from one of the advertisements currently running which feature Fukuyama. Entry is by collecting proof of purchase from the packaging and mailing them in.
http://www.asahibeer.co.jp/superdry/fk_cp/120626-120831/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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