Sapporo is offering a Summer Colors Premium beer (夏の彩) which is on sale only at convenience stores and uses Japanese malt, Furano Golden Star hops and Hokkaido rice. Hokkaido is often used to represent ideal seasons and colors in Japan. Summers are cool and colorful in Hokkaido, but hot and humid in much of the rest of Japan.
http://www.sapporobeer.jp/product/sapporo/nihonnoirodori_premium/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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