2012-06-09

Calpis New Peace Bottle‏

Calpis is heavily advertising its new "Peace" bottle, which claims four advantages: 1) a new four layer plastic film surrounding the product better protects against oxygen and light, 2) a new 6 facet bottle design provides easier gripping and the ability to line up the bottle for correct pouring, 3) a new special cap allows for pouring in either a fine or wide stream depending on the angle, and 4) all packaging materials fall under the same plastic category, therefore the bottle does not have to be separated for correct disposal and recycling.

http://calpis.jp/peacebottle/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

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