The Korean-Japanese multinational is cashing in on the K-pop (Korean pop music) and Korean culture craze in Japan with this gum. Jang Keun Suk is a pop star - I think, but to tell you the truth, I care so little it is not even worth the time to look up. Asian pop groups in general can be cute and I understand their attraction, but they are completely manufactured and in general possess very limited talent.
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