Fujiya Hamburger Fried Shrimp Plate

Fujiya is a confectionary company now owned by Yamazaki Bakery, which also runs a chain of family restaurants. This offering is a special only available at one location (Sukiyabashi 数寄屋橋), but is very typical of what is considered a Western style dinner plate. This plate consists of a choice of drink, shredded cabbage, potato salad, a slice of tomato, a fried shrimp and hamburger steak. It is priced at about 2,000 yen, which comes to about 20 dollars, which does not look all that cheap to me. You can probably find almost the same thing at lunch for about 1,000 yen. 不二家

http://www.fujiya-peko.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Coca Cola Mate Tea and Meat Day

Several things coming together in this ad, so it takes a little explaining to unwind it. First of all, Coca Cola's Mate Tea (or the Sun's Mate Tea) is a tea drink inspired by the South American drink called Mate, which is made from leaves of the yerba mate bush or tree. This tea uses the same leaves and boasts twice the amount of polyphenol and half the amount of caffeine. They also claim that this tea goes especially well with meat.

Second, there is a little known Meat Day in Japan, when meats are promoted. It is celebrated on June 29th, and is somewhat similar to the more familiar Milk Day which is celebrated worldwide on June 1st.

Third, churrasco food is a style of grilled meat popular across South America.

Forth, the World Cup is currently being held in Brazil.

All of this comes together in this advertisement where Mate Tea seeks out a restaurant serving churrasco food, which not only goes well with Mate Tea, but also creates the right atmosphere for watching games from Brazil. And all of this on or leading up to Meat Day.

コカコーラ 太陽のマテ茶 シュラスコ ワールドカップ

http://www.matetea.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Jack Daniel's World Cup Photo

This is a very nice image from Jack Daniel's to go with the World Cup, without actually saying so - something a non-sponsor can't do. The ad asks of you are staying up late, or getting up early (to see the games.)

http://japan.jackdaniels.com/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Burger King Garlic Stamina Burgers

Burger King is celebrating 60 years, which includes several starts and stops in Japan. As part of the celebration, they are offering two garlic flavored oversized sandwiches: the Garlic Quattro Cheese and the Garlic Meat Beast.

Both are being marketed to enhance physical stamina during the hot summer months. There are a variety of plates offered along these lines in Japan, which include the word "stamina", usually a meal plate of some size which includes garlic and an abundance of meat. So instead of bringing in a totally non-Japanese special, this time they are playing into local traditions, at least a bit.

Garlic Quattro Cheese - a beef and a hash brown patty, fried garlic, colby jack cheese, cheddar cheese, cheese sauce and pepper Caesar sauce (which includes cheese) - adding up to 4 types of cheese.

Garlic Meat Beast - lettuce, tomato, mayo, fried garlic, two beef patties, one chicken patty, and a special sauce which contains Burger Kings special sauce which includes miso. Interestingly, in Japanese it is called the Garlic Meat Monster, which sounds appropriate.

バーガーキング ガーリッククアトロチーズ ガーリックミートモンスター

http://www.burgerkingjapan.co.jp/campaign/cp120.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Home Delivery Tofu

Morinaga is using its home delivery network to deliver more than milk. For example, they are selling long shelf life tofu and in this photo suggest making tofu meat wraps. Largely due to Japan's aging population, home delivery is becoming increasingly more popular. As an aside, Morinaga also sells similar tofu in US supermarkets through their Morinyu subsidiary. They don't really taste that great, but work in areas where fresh tofu is unavailable. I have tried some chocolate tofu cake recipes using the same tofu which is actually really good. 森永 宅配 豆腐


http://www.morinagamilk.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Tully's Ball Park Frank

 This is a seasonal item for Tully's - avocado, chili, cheese hot dog on what looks like a baguette bread. Looks great, but I am still not sure how you make a connect between this and coffee. タリーズコーヒー

http://www.tullys.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Nikukai Chicken Liver Mousse

 Nikukai, a group that follows and promotes meat and meat dishes, recently featured this offering found at a Tokyo restaurant. It looks like soft serve ice cream, but is actually a chicken flavored mousse served in a cone. Not further explanation is provided, but I assume it could be used as a dip. Eating it directly sounds a bit too rich. In any case, pretty interesting. 肉会

http://nikukai.dmm.com/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Glico Giant Caplico Melon Flavor

A new flavor for Glico's line of room temperature sweets that mimic ice cream. This aerated, light sweet is surrounded by a cone-like wafer. This variety is melon flavored and is only available through 7-Eleven convenience stores. グリコ ジャイアントカプリコ メロン

http://www.glico.co.jp/caplico/item/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Starbucks Coffee Jelly Frappuchino

 Coffee jelly is popular in Japan. Quite often it is considered a somewhat healthy alternative, but as these photos show, coffee jelly can also be part of desert drinks. These are marble caramel coffee jelly frappuchino and double chocolate coffee jelly frappuchino. They look very good, but how how Starbucks has expanded beyond the original image of good, simple cups of coffee. スターバックス

http://www.starbucks.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Budweiser World Cup Great Times Tour

 Budweiser Japan conducted a Great Times Tour campaign and the winners were Aya and Mario. They are now in Brazil and reporting on their adventures from the World Cup. Nice prize and a wonderful experience which has more than a few people feeling jealous.

http://www.budweiser.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.