Jagarico is a brand of puffy potato stick snacks sold by Calbee. Special matcha tea and cream flavor Jagarico will be sold exclusively through 7-Eleven stores. Sounds interesting. カルビ じゃがりこ 抹茶クリーム
http://www.calbee.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
While not an official claim, Meiji studies indicate that in test subjects users burn fat earlier in the exhaustion cycle, providing more energy early and avoiding the abrupt switch from burning carbohydrates to burning fat. Combine this with the fact that you get more energy from fat per gram (7 kcal vs 4 kcal from sugar) and the fact that you have more fat available and this graphic claims that VAAM makes 80,000 kcal of energy more readily available than the usual 2,000 kcal from sugar.
Interesting to see how marketing people handle study results. 明治 ヴァーム
http://www.meiji.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kirin beverage suggests Namacha,a nice cold, unsweetened tea, for your cherry blossom viewing. キリン 生茶
http://www.kirin.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Ben & Jerry's (Unilever) holds a world-wide Free Cone Day each year in early April. Japan was not an exception, with free cones being given out at 3 locations. News reports showed long lines at each location on April 8th, which also corresponded with a minor religious holiday, Buddha's Birthday or Hana Matsuri. ベン＆ジェリーズ
http://www.benjerry.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
While this might not be the product which comes first to mind, Morinaga suggests eating aloe yogurt while viewing the cherry blossoms. Yogurt with added aloe has long been a best seller for Morinaga and it is associated with skin care and beauty. The package carries the wording "deliciousness which helps maintain beauty" which comes as close as possible to a claim without passing over the line. This package also promises 50% more aloe than in the past.
http://www.morinagamilk.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Glico posted this nice image of cherry blossoms in front of its head office in Osaka. Cherry blossoms, spring and food absolutely go together in Japan. グリコ
http://www.glico.co.jp
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Meiji suggests an almond chocolate and beer combination for cherry blossom viewing. I usually prefer salty snacks with beer, but each to his or her own. Also pictured is Meiji's online mascot for all their confectionary products. 明治 アーモンドチョコ
http://www.meiji.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory suggests trying their chu-hi (shochu spirit mixed with juice) for cherry blossom viewing. The two varieties shown are white water (yogurty taste) and peach. サントリー チューハイ
http://www.suntory.com/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
A new addition to Yamazaki's extremely popular Lunch Pack series is a variety of 4 different stuffings: yakiniku, yaki-soba, egg and potato salad. Very simple idea, but this brand is one of the biggest in Japan - available in every supermarket and convenience store, pretty good and cheap. ランチパック ヤマザキ
http://www.yamazakipan.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kirin's Grand Kirin is supposed to be so good that you only need to drink one to be satisfied. It is priced accordingly and sold mainly through convenience stores.
http://www.kirin.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
