Asahi Super Dry Black Bar Style

Asahi Beer shot to number one in Japan on the back of Asahi Super Dry beer which was introduced in 1987. They have been riding the popularity of that beer for almost 3 decades now. In recent years, they have been pushing Dry Black as a new type of beer or an alternative to standard black or stout beers. They explain that the Dry Black has a more clear and less complicated taste. While many people drink stout beers exactly for that reason, Asahi is trying to show how this clear taste can be used in new ways.

Super Dry Black Bar Style promotes starting with a glass of ice, adding Asahi Super Dry Black and topping it off with a slice of citrus and mint.

The suggested variations are as follows:
Lemon Black
Lime Black
Orange Black
Sudachi Black (sudachi is a Japanese citrus fruit)
Pink Grapefruit Black
as well as non-citrus variations
Wilkinson Shandy Black (a shandy made with Wilkinson carbonated soda also sold by Asahi)
Double Cultured Black (with added Calpis, an Asahi subsidiary)
Cafe Black (with coffee)
Cinnamon Black
Almond Black

Certainly something new to try at least once, but oddly, I don't see it on the menu of the Asahi beer hall in Tokyo.

Key Words: Asashi Super Dry, Dry Black, Bar Style スーパードライ ドライブラック バースタイル
http://www.asahibeer.co.jp/dryblack/barstyle/

Photo is a web capture for explanatory purposes, copyright belongs to the company.