Lotteria is starting an almost year long promotion where they will use Japanese beef from a different area of Japan each month for their special burger. I see a lot of areas on this map which are not usually known for beef, at least I was not previously aware. Looks like it could be an education. Looking forward to seeing what they have to say about the beef from each of these areas. ロッテリア
https://www.lotteria.jp/topics/2014/topics07290001.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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