Yoshinoya is collaborating with New Japan Pro-Wrestling in a series of promotions, each of which feature one wrestler and one Yoshinoya product or special. Discount tickets to events are offered as well as product giveaways. New Japan Pro-Wrestling bills itself as the "King of Sports", which might cause some people might roll their eyes.
http://www.yoshinoya.com/njpw/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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