Nestle has just opened the world's first store dedicated to KitKat in the Ikebukuro Seibu Department Store, Tokyo, called the KitKat Chocolatory. They have also introduced a special flavor only available at this store - special cream cheese - which employs natural cheese power (said to go well with the sweet chocolate flavor). These are said to be flying off the shelves.
http://nestle.jp/brand/kit/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
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