Morinaga Lipton The Matcha

Lipton chilled drinks go through Morinaga in Japan. This month, they are introducing a matcha chilled cup drink called The Matcha, which is a matcha flavored milk drink. In the press release, they note the growth of matcha as a flavor in the chilled cup market (3.0 to 3.9 percent from 2008 to 2011). This makes it the second largest category after coffee - larger than the regular or brown tea category. 森永乳業 リプトン 抹茶ミルク

http://www.morinagamilk.co.jp/corporate/release/2012/1115_1205.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.