Morinaga Condensed Milk Character Mirurin

Earlier this year Morinaga held a contest to name the cow character on its condensed milk brand Morinaga Milk Rennnyu, which they cutely called モウそろそろ、名前がほしい which translates as something like "it is about time for a name", but also includes the Japanese equivalent of "moo". So the character representing this brand which was introduced in 1956, finally got a name after a winner was chosen from 6,625 entries. Mirurin ミルリン is the new name and is a contraction of milk ミルク and ring リンリン for the bell around the cow's neck.

http://rennyu-farm.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.