2012-07-17

Sapporo Tasuki Giveaway

Somewhat reminiscent of the beer commercials in the US many years ago which set up the false dichotomy "tastes great" vs "less filling", this Sapporo commercial pits "goes well with meat" vs "goes well with fish". The banners which read "I like meat" (肉好き) and "I like fish" (魚好き) and were used the commercials are being give away to two people (one each) who enter their addresses on the website.

The commercial is for Mugi to Hop (麦とホップ) happoshu beer and a ribbon or sash in Japanese is called a tasuki (襷).

http://www.sapporobeer.jp/mugitohop/tasuki/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

No comments: