Suntory (Rolling) Stones Bar

I just came across this in a convenience store last night, even though it is supposed to go on sale today. Very interesting, and great marketing. The packaging, copy and web graphics are very nice. I would love to know what kind of collaboration was behind the planning for this line. Japanese companies typically only target the Japanese market and therefore the copy is difficult comprehend without a knowledge of Japanese and Japanese culture, and when they use English it is often butchered. This campaign could be taken directly to the US without any significant change. I would think the Rolling Stones people had a hand in quality control, but the people at Suntory are also increasingly adept at more international markets.

What I saw and bought was the Rolling Gold drink which is a chuhai like drink, tasting like fruit juice. I see they also have a hoppushu beer, and a highball variety also.

http://www.suntory.co.jp/stonesbar/index.html




Photo is a web capture for explanatory purposes, copyright belongs to the company.