Sapporo Youn-a Yukata Event‏

Sapporo is holding an event where entrants (which are limited to females 20 and older) are invited to a yukata (or summer cotton kimono) event with the Korean star Youn-a in Tokyo. The event is to promote imported Korean makkori, thus the tie-in with a Korean model and talent. Interesting idea, but obviously aimed at young females, a category somewhat difficult for beer companies to reach usually.

http://www.sapporobeer.jp/oishiimakguli/josikai/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.