Daiei Heart Point Plus+ Card

With the world's fastest graying population, Japan's retailers are increasingly catering to seniors. Daiei announed at special point card for seniors 60-years-old and older which gives holders 5 times the normal points on the 15th of each month. I assume the Daiei stores will be filled with seniors on this day each month.

http://shop.daiei.co.jp/blog/whatsnew/51505e3ba4d39fe90b624b707835676e.do

Photo is a web capture for explanatory purposes, copyright belongs to the company.