Sapporo Bacardi Campaign

Bacardi goes through Sapporo Beer in Japan. Sapporo held a campaign to promote Bacardi in which the prize is product plus a book on office manners. Hard to imagine a book on manners to be considered a valuable prize outside Japan.

http://www.sapporobeer.jp/hppla/campaign/bacardi/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.