2012-08-08

TBC Olympic Sponsor

TBC, which stands for Total Beauty Care, is essentially a chain of facial, hair removal, etc. salons across Japan. However, they also sell a line of supplements (vitamins, skin care, CoQ10, etc.) as drinks or pills. So, I would count them as a borderline food company.

http://www.tbc.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotte Olympic Sponsor


http://www.lotte.co.jp/entertainment/campaign/gambare/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotte Olympic Sponsor

http://www.lotte.co.jp/entertainment/campaign/gambare/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Aloe Yogurt Giveaway‏

Morinaga markets its aloe yogurt as a beauty aid - and even adds "For Beauty Body" in English for effect. As part of that theme they are giving away skin care and weight related items to 1,500 people who mail in proof-of-purchase marks.

http://www.aloe.ne.jp/#/campaign/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

2012-08-07

Japan Food Industry Anniversaries

Trying to make a list of Japanese food industry anniversaries. The following is what I have so far, but I know there have to be many more. Please let me know of any I have missed and I will add them. (Give me a link if possible.) Thanks!

Asahi Yoshi Single Malt Whiskey - 10th Anniversary
Burger King - 5th Anniversary (in Japan)
Japan Food Journal - 70th Anniversary 日本食糧新聞
Lotteria - 40th Anniversary
Meiji Amino Collagen - 10th Anniversary
Meiji Hokkaido Tokachi Cheese - 20th Anniversary
Meiji Oishii Gyunyu Milk - 10th Anniversary
Morinaga Ototo Crackers - 30th Anniversary
MOS Burger - 40th Anniversary
Nippon Ham Group - 70th Anniversary
Nisshin Oillio Canola - 20th Anniversary
Oyaho Pudding Sales - 20th Anniversary
Sapporo Black Label Beer - 35th Anniversary
Snow Brand Camembert Cheese - 50th Anniversary
Tokyo Sky Tree - 0th Anniversary - Related Products
Tully's - 15th Anniversary (in Japan)

Sanritsu Kanpan‏

I posted about Bourbon's kanpan yesterday, Sanritsu sells the market leading product in this category and it is branded with just the katakana of Kanpan カンパン plus a Scottish guy in kilts and a bagpipe on the package. This is easily the most recognizable and therefore reassuring brand in the long shelf life disaster preparation food category. It also has a shelf-life of 5 years. Sanritsu has lots of disaster preparation information on its website.

http://www.sanritsuseika.co.jp/useful/us_3.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Bourbon Boysenberry Vinegar Drink‏

Bourbon has introduced a new line of boysenberry vinegar drinks using boysenberries from New Zealand.

http://www.bourbon.co.jp/boysenberry/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Kraft Staub Giveaway‏

Morinaga is using Moe Yamaguchi (山口もえ), a popular Japanese "talent", to promote Kraft cheese. To promote Kraft Mozzarella cheese, which is made in Hokkaido, they are giving away kitchen goods made by Staub and said to be favorites of Moe. Entry is by collecting bar codes and mailing them in attached to a postcard.

http://www.morinagamilk.co.jp/campaign/kraft_camp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

2012-08-06

Morinaga 30 Years of Ototo Crackers‏

Following up on the previous post, Morinaga and Benesse are celebrating 30 years fo Ototo crackers by giving away takoyaki (breaded and fried octopus balls) makers, in a cute nod to the shape of the crackers and Benesse Nintendo DS games. Entry involves mailing in proof of purchase marks.

http://www.morinaga.co.jp/ototo/campaign/benesse/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Ototo Crackers

Morinaga Ototo crackers are an iconic Japanese confectionary brand and Japan's equivalent of animal crackers. As this image shows, this product consists of an easy to open and close box which contains crackers shaped like various sea creatures. Like all such products, they regularly introduce or rotate new flavors into the product line. One of my favorite flavors after first coming to Japan was squid ink flavor, which is black and commonly used on items such as spaghetti.

http://www.morinaga.co.jp/ototo/snack/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.