Asahi Bireley's Giveaway‏

Asahi is giving away a case of Bireley's apple drink to 5 people who enter via the website. Correctly identifying the year Bireley's was introduced to Japan is necessary. The answer, which can be found elsewhere on the site, is 1951.

http://www.asahiinryo.co.jp/bireleys/sp/present/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Olympic Giveaway‏

Meiji is holding a giveaway of official Olympic goods including warm-ups, towels and these nifty looking T-shirts. Entry requires collecting proof of purchase and mailing them in on a special form - the more expensive goods require more purchases.

http://www.meiji.co.jp/yume/index2.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Food Science Japan on Twitter, Facebook & Google+

Posts also appear on Twitter, Facebook & Google+.

Comments and constructive feedback are welcome via post comments, the webform, Twitter, Facebook or Google+.

Thanks!

Twitter
https://twitter.com/FoodSciJP

Facebook
https://www.facebook.com/pages/Food-Science-Japan/150435028317570

Google+
https://plus.google.com/103559610910490656487/posts

Marudai Olympic Giveaway

Marudai is holding a dual giveaway related to the Olympic games. Answering a quiz gives you a chance at Toyota's new eco car, the Vitz. Collecting bar codes from product and mailing them in gives the customer a chance at electronic photo frames and other electronics.

http://www.marudai.jp/ganbarenippon3/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MegMilk Snow Brand Honebuto Giveaway‏

MegMilk Snow Brand is giving away interesting drinking glasses and special photo sessions (where kids get to dress up in adventure settings) to promote Mainichi Honebuto (毎日骨太) or "everyday strong bones" brand products. The product and campaign are aimed at kids and helping them develop strong bones. Mainichi Honebuto contains calcium and vitamin D, plus MBP, MegMilk Snow Brands whey derived functional protein which promotes bone tissue formation.

http://www.honebutocp.com/pc/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Yamazaki Resveratrol Tea‏

Yamazaki, best known for bread and snack products, also has a drink line. This month, they started selling a resveratrol (the wine component thought by some to have life extending properties) containing tea called Resuberashi Tea (レスベラシー茶). It contains 0.5 mg of resveratrol per 500 ml bottle, the equivalent of a 120 ml glass of wine.

http://www.yamazakipan.co.jp/company/news/20120626.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Yamazaki Spiderman Products‏

Yamazaki is featuring Spiderman on many of its products to coinside with the release of the new Spiderman movie. The products include the sandwiches and snacks.

http://www.yamazakipan.co.jp/feature/spiderman/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Marudai Olympic Sponsor

Marudai Foods is an official Japan Olympic Committee sponsor.

http://www.marudai.jp/ganbarenippon3/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Name the Cow Contest‏

Morinaga has used a cow's head on their condensed milk packages since 1956, but this cow has never had a name. To rectify that situation, they are now holding a campaign to name the cow. The winning entry receives goods related to this line of products.

For those even just starting Japanese study, the copy for this ad is pretty cute - 「モウそろそろ、名前がほし～い！」 or "mo sorosoro, namae ga hoshii!", which means "I would like a name pretty soon!". By simply changing the hiragana of the first word "mo" to kanatana, you get a double meaning because the MOO which means "about time" in the original can then be seen as also standing for the sound cows make in Japanese - MOO as in "more" and not MOO as in "move".

http://rennyu-name.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lion Tomato Vinegar

Lion is a company largely associated with household goods like cleaning solutions and toothbrushes, as well as pharmaceuticals. However they also sell functional foods. This link was advertised on Facebook and the product is sold via mail order - tomato vinegar. Vinegars of various sorts are popular in Japan and are generally considered to be healthful. Lion claims that after research on various vinegar varieties, they determined tomato vinegar to be superior due to elevated and optimal levels of 1) potassium, 2) glutamic acid, 3) aspartic acid and 4) GABA. It has been approved by the Japanese government for a FOSHU claim for lowering high blood pressure.

http://www.lionshop.jp/lp/TATR-3E980/?cid=51129

Photo is a web capture for explanatory purposes, copyright belongs to the company.