Morinaga Partheno Yogurt Available in Kansai

Morinaga is finally taking its premium Greek style yogurt to the Kansai, Tokai, and Hokuriku areas of Japan. Sort of odd that it has taken this long for them to expand a product which has been a strong enough seller to remain on convenience store shelves.

Once again, this product is Morinaga's complete retake on the Greek yogurt boom started in the US. In the US, Greek yogurt is a product which sells well because it is thicker and tastes better, but also because it is high in protein and therefore fits in with consumers' growing interest in high-protein, low-carbohydrate foods. In Japan, the same approach would not work, because the resulting product would be much more expensive. So Morinaga sells it as a dessert-type product with a pack of  honey or other sweet mixture which can be stirred into the product. That of course completely goes against the low-carbohydrate angle seen in the US.


Photo is a web capture for explanatory purposes, copyright belongs to the company.

No comments: