2014-04-04

Morinaga Makeup Tips

In a somewhat bizarre move, the Morinaga home delivery service offered some makeup tips for female customers this week. This just shows that in many social trends, Japan is a decade or so behind the West. It is true that most of the home delivery decisions are made by women homemakers and they are targeted in marketing, but I think similar advice in the US or Europe would result in a good number of people being insulted. Marketing teams almost always consist of both men and women, so this was not just a case of men being tone deaf. 森永宅配

http://www.morinagamilk.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Glico Osaka Dotonbori Sign Renewal

Glico' famous sign in Osaka's Dotonbori district has not been renewed since 1998, so the company has announced that the current sign, the 5th, will be replaced in August. They advice visiting before that time if you want to take a picture of the current sign - one of the most iconic photos of Osaka. グリコ 道頓堀 大阪

http://www.glico.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotteria Shrimp Burger Renewal

Lotteria introduced the world's first shrimp burger (or ebi burger) in 1977, which has since become a regular product at many burger chains in Japan. They have just introduced a product renewal which features minor ingredient changes which result in overall improvement. To promote the renewal they are reducing the price by 50 yen during April.

http://lotteria.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.