Family Mart is one of the big three convenience store chains in Japan. Real beach season is pretty much only July and August in Japan, since June is usually cloudy due to it being rainy season. Therefore during July and especially August, popular beaches are packed and activity at popular spots, such as the area between Kamakura and Enoshima, is really something to experience. Family Mart opened this summer season only beach house to serve the needs of beach goers in near Enoshima. ファミリーマット
http://www.family.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.