For me, this appears to be where an interesting example of where a quintessentially American-type special comes into contact with a traditional Japanese holiday. Obon is the annual holiday where the souls of anecters return and families usually get together. KFC is offering an Obon barrel to cater to this family occasion. This ad also emphasizes that the chicken is all locally produced. お盆バーレル ケンタッキーフライドチキン
Photo is a web capture for explanatory purposes, copyright belongs to the company.