2015-10-17

Lotteria Halloween Party

Lotteria, the fast food chain owned by Lotte, is offering what it calls a Halloween Party. Chicken packs, chicken nugget packs and french fry packs are available in buckets with detachable Halloween glasses. For me, the interesting offering is a special shake Koala March wafer covered chocoates on top. Koala March is one of Lotte's most popular chocolate snack brands originally introduced in 1984. So this is an interesting cross-branding opportunity. ロッテ コアラのマーチ

http://www.lotteria.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.